Our philosophy – the idea generator for happy family moments
As a manufacturer of classic and innovative furniture, toys, and accessories, we are among the few full-range suppliers in the industry. With our versatile, growing furniture, cozy textiles, and accessories, we focus on creative design, quality, comfort, and certified safety with heart and character for young families.

Shared Moments
Our Logo Can Speak
roba - for moments of closeness between parents and children. What touches both children and parents alike? It is the shared experiences and discoveries. Times when adults and little ones get to know each other more closely and view the world as inseparable. roba understands these moments of happiness and supports them with its products.

Between children
What Do Children Want?
What matters most to them is the attention of adults. They want to spend time with grown-ups and be challenged. Children want to imitate and play out life.

and Parents
What is important for parents?
Of course, mothers and fathers want to do everything right; they want the best for their children's development. They want their children to feel comfortable and grow well. They want to help their little ones understand the world.

with good ideas
roba, the Idea Provider
From the very first steps that little ones take in life to their growth into young adults, we accompany them with contemporary products and imaginative ideas.

1 Moment of Happiness
A big and a small person close together represent the emotional moment in the roba presentation.
2 Cosy and Warm
The child in the warm orange tone represents comfort/care and complements the friendliness of the opposing curve.


3 Sense of Security
Commitment and safety through the strong, rounded curve of the lower line (See how it smiles).
4 Holistic Approach
The implied circle represents the comprehensive product & idea portfolio of roba Baumann GmbH.

roba is about . . .

Furniture

Toys

Accessories

Ideas
The Idea Provider for Parents and Retailers
With great responsibility and creativity, we are constantly coming up with new ideas to make parents' daily interactions with their little ones even more enjoyable. Because at its core, our main concern is one thing above all: enabling our customers to experience wonderful moments of closeness with roba products.
The Whole World Around Babies and Children
It is important to us to offer you a comprehensive product range from a single source – with many combination options and contemporary design. In the long term, we are expanding the roba portfolio to equip babies and children for everyday needs.
All-Around Good Products at Fair Prices
Cross-category and service-oriented thinking and action enable high quality at affordable prices.
roba
A comprehensive product range with great ideas and a strong price-performance ratio.