Values

What we stand for

This is what roba stands for

Values, Attitude, Responsibility

Innovation

With great responsibility and creativity, we are always thinking about how to make everyday life more enjoyable for you and your children. Many clever ideas and details can be discovered in our products.

Quality

With over 95 years of experience, we know what matters when it comes to furniture manufacturing. That's why we pay special attention to particularly easy assembly and high-quality material selection right from the design phase of our products.

Safety

In the development and manufacturing of our products, the health of your child, practicality, long-term usability, and environmental friendliness are always our top priorities. Because of this, we have our safety-relevant products tested and certified by TÜV. We are also authorized to use the EPH seal, the Blue Angel seal, and the Öko-Tex seal.

Sustainability

As a company with a long history, we are committed to ensuring that future generations can inhabit the earth without limitations. For this reason, sustainability is at the core of our corporate philosophy, which we reinforce with certifications such as FSC and GOTS. Furthermore, our employees, both in production and administration, are encouraged to operate under the principle of sustainability. We place great importance on recycling and produce our own electricity using our own solar power system.